fishbelly, the brainchild of Jutta Teschner, is an award-winning designer lingerie brand originally from the über trendy German hotspot Berlin. Designing beautiful lingerie for the past 15 years, gaining a huge popularity all over the world, fishbelly has won design awards and has been mentioned in countless press releases and lingerie books. Apart from their innovative designs, fishbelly uses only the best materials like high-quality laces and embroideries from Europe for our nearly handmade pieces, which is another factor for their success.
As a result, fishbelly’s trendsetting collections have been sold to the most famous department stores in the world like Henry Bendel, Victoria´s Secret and Frederick´s of Hollywood in the US, Galleries Lafayette in Paris, KadeWe in Berlin, Oberpollinger in Munich, Topshop and Fenwick in London, Mon Amour in Moscow and Globus in Switzerland.
On 8th March 2014, fishbelly announced the opening of their Soho flagship store in the stunning cosmopolitan city of Hong Kong. SimplySxy is delighted to have our writer Kathy W interview Jutta Teschner, owner and designer, to share her insights behind fishbelly.
Kathy W: To start things off, could you tell us more about your inspiration behind fishbelly and how has your background in design and previous experience in fashion retail translated to the lingerie industry?
Jutta Teschner: My graduation collection was about Latex! “Latex- a material between fashion and fetish“. I created a very fashionable women´s wear collection combining latex with fluffy wool for an interesting contrast. After graduation I opened my store called “fishbelly” and starting from there I developed my first lingerie collections, firstly selling in my shop only and then via attending trade shows in Paris worldwide.
Kathy W: fishbelly has won numerous award for the elegant and sassy line of lingerie. What is the secret to fishbelly’s success?
Jutta: I think because the designs look effortless, never masqueraded or make you feel like looking like someone else. It just gives you the right frame to bring out your natural sexiness.
Kathy W: We are curious about the Berlin influence. How is this different from other contemporary lingerie?
Jutta: Berlin is edgy and has a unique style influenced by its awesome nightlife and art scene. To transfer this mood to lingerie was easy. Berlin was always very open minded and tolerant. So I could find the right inspiration to design for example crotchless panties without the usual tacky appearance. And it made me very proud that especially women loved to buy them!
Kathy: Could you share on some interesting insights or challenges collaborating with international brands such as Victoria’s Secrets, Topshop, and Dolce & Gabbana? In addition, are there any upcoming projects and collaborations in the pipeline?
Jutta: I sold my regular branded merchandise to Victoria´s Secret and Topshop. (Never sold to Dolce & Gabbana. But opposite, I sold their underwear in my shop) Upcoming projects and collaborations have to be worked out yet according to my new Asian location. I am open to any suggestions!
Kathy W: fishbelly has an eclectic mix of intimate wear that is perfect for both daily wear and those very special occasions. Which are the most popular styles among buyers and what are your personal top favourites?
Jutta: That have always been all my “naughty” collections: Crotchless briefs and peephole bras…Me personally, I am also addicted to delicate black laces…
Kathy W: SimplySxy’s mission is to promote a healthy sexual lifestyle. What are the three top lingerie that you would recommend to our fellow SimplySxy readers?
Jutta: A nice elegant see-through lace slip dress, a naughty crotchless panty to start playing around and for sure, try out the effect of the unbeatable combination of suspender belt & silk stockings & high-heels….!
fishbelly is located at 45, Hollywood Road 1/F, Soho/Central, Hong Kong. For more enquiries, contact fishbelly at Tel. (+852) 5111 9877, email@example.com or visit their website at http://www.fishbelly-lingerie.com/ All photos in this article are courtesy of fishbelly.