Influencer marketing is a very powerful and increasingly popular alternative to traditional advertising. More and more businesses are using influencers as a very effective strategy to develop more credibility and promote brand awareness. Influencers are individuals who have a large following, giving them the ability to promote your message and brand to large numbers of people. Influencers tend to have audiences that trust them and follow their recommendations. Reaching out to influencers allows you to put together a strategy for your brand to be advocated for by somebody who is respected and trusted by your target audience. Here’s the best way to conduct influencer outreach for the best results.
Understand Your Goals:
It’s important to fully understand your target audience, know exactly what your brand stands for and have clear goals in mind to come up with an effective influencer marketing strategy. This information will make it easier for you to determine who the best person is going to be to help deliver your message, as the wrong influencer and audience are likely going to do more harm than good to your brand. Spend some time coming up with a clear persona for your target audience and figure out which influencers are currency successfully marketing to this type of audience.
Study the Marketplace:
Finding the right influencers isn’t going to be something that will happen by chance. It’s important to take some time to really get to know the marketplace and come up with a shortlist of influencers who are likely to be a good fit for your brand. Who is your target audience already following and interacting with on social media? Bear in mind that your influencers should be people who share an enthusiasm for your message, brand and niche and have established their authority in the industry. You should look for an influencer who creates content that is often shared, have a large number of social followers and a lot of engagement.
Get to Know Your Potential Influencers:
Bear in mind that social media influencers are often approached by various companies offering to work with them. It’s a good idea to get to know a potential influencer before you approach them and don’t try to reach out before you know exactly what your message is and how they are going to fit into your marketing strategy. Spend some time following their blog or social media profiles to learn more about what they are about and use Nuwber to find as much publicly available information on them as you can.
Build a Relationship:
Bear in mind that influencers are used to hearing sales pitches all the time or often have brands getting in touch trying to get their attention. But good influencer outreach means spending some time building a relationship with the influencer as a human rather than simply seeing them as just a marketing strategy for your brand. Bear in mind that first impressions really count here and how the influencer views you and your brand from the first interactions that you have can really shape your relationship for the future. This is just another reason why it’s so important to learn more about the influencer and get to know their approach before you reach out.
When it comes to influencer outreach, it’s important to take the time to not only select the right influencers for your brand but get to know them better too.
Image from Shutterstock
Like to be featured on SimplySxy? Drop us an email at editorial@SimplySxy.com!