Supermom, Artist & Entrepreneur Anita Naoko
Hey! I am Anita Naoko and I am half Swedish and half Japanese. I grew up in Sweden but moved to Tanzania when I was 17 and lived there for a couple of years before moving to Japan where I currently live now. I am a mother to a two year old boy and I love to travel and just create things with my hands. Anything from baking a sourdough bread to sewing or painting!
What inspires your fashion style?
Oh, so many things! Nowadays the most important thing is that it’s comfortable and practical. Since becoming a mother I don’t ever wanna feel restricted by my clothes, I gotta be able to get down and dirty with my son or be able to pick him up when he asks for it.
At the same time it’s still important for me to feel like myself and dress up though, so it’s all about finding that balance. Apart from the must of the clothes being practical, Tokyo, where I live, is definitely an inspiration. There are so many people with unique styles and cools shops to browse through so it’s almost hard not to get inspired.
How did the idea of starting Shopsilkes come about?
I have always loved to create things but it has always been something I just do for myself. When the corona situation worsened over here, I got a lot of time to both think but also to spend at home. I wanted to create something that could maybe one day be a stepping stone to turn my passions into businesses.
I love fashion, I love vintage, I love luxury and I love to create things. Silkes is a combination of all that. In a time when we all should be more cautious with our fashion purchases and the impact it has on the environment, I decided that instead of creating something brand new, I will source authentic vintage high end scarves and repurpose them into hair accessories. This is a way for people to get something new and luxurious to wear but at a lower cost both for their wallets and the planet.
What other hobbies and interests do you have?
A big passion of mine is art. I love to paint and recently I created an Instagram called @BagTheBeast just for my art. I paint on vintage Louis Vuitton bags and who knows, maybe this can become another business of mine in the future?
Do you have a sweet tooth?
So boring but I don’t really eat too much sweets. Maybe some chocolate during that time of the month but otherwise I am more of a savory person.
If you could have a superpower, what will it be?
Hard one. It would either be something selfish like stopping time so I could enjoy my little boy for longer or I would choose something like reversing the climate crisis or something like that. Haha I realize that both these answers are boring, but I am pretty happy with who I am right now without any superpowers.
What 3 fun things do you love to do in the city you live in?
I’m a sucker for a good coffee so first thing I always do when I get into town is hit up one of the cafes! If not coffee, I also love to go for some bubble tea.
Tokyo has some of the most interesting shops in the world so I usually narrow down to one of all the shopping districts depending on what Im looking for or feel like seeing and then I can spend hours there just browsing.
I am also always on the lookout for a new good restaurant. Japan has the best food and the number of restaurants here is endless. I never head in to Tokyo without having a good meal!
What do you not get about guys?
Honestly, I kinda feel like I have them all figured out haha. Am I allowed to say that?
Thank you for taking the time to answer our questions Anita. One question before we end, how do you define “sexy”?
Confidence! Nothing is sexier than a confident person, but don’t get it wrong with arrogance, because that would probably be the least sexy thing.
Follow the fabulous Anita Naoko on
Instagram: @anitanaoko | @shopsilkes | @bagthebeast
Images courtesy of Anita Naoko
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