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Korean Fashion & Beauty Lover Hyemi Yoon


Korean Fashion & Beauty Lover Hyemi Yoon

Hi I’m Hyemi Yoon, I’m 21 this year and I’m from South Korea. I’m studying Software Engineering in Shanghai, China. I really enjoy fashion, makeup, and beauty as well as computer programming!

How will you describe your fashion style and where do you draw inspiration from?

I’m normally the kind of person who just wears whatever I want. I wouldn’t say I’m an expert in fashion, however I take a lot of time preparing for my Instagram posts. I usually find inspiration from European Instagram stars these days. I can’t pick a specific style but at the moment, I’m obsessed with the British style.

What is your beauty regime like and do you use any products regularly?

I absolutely love using skin care and makeup products. Thankfully there are lots of beauty companies to choose from with great products, some of which give me free products and samples. Every morning I apply toner, lotion, vitamin C essence, and moisturizer.

As I have hay fever and other allergies, I always apply suncream before I go out, even if it’s a rainy day – I think that’s really important. If it’s been a long, busy day, I will always apply a sleeping pack before going to bed to soothe my face.

Do you have any hobbies or interests?

I’ve always been interested in computing and coding and recently, I’ve started studying Ethical Hacking. I would say learning about computer languages and generally other global languages is a huge interest of mine.

I obviously love fashion, makeup, and beauty as I invest a lot of time into this. It’s slowly becoming more and more like a job which I’m so grateful for.

If you could time travel, what will you like to witness or experience?

I think my answer for this question would always change but for now I think I would want to travel back in time to old Europe/England and experience the old style fashion, architecture, and food. This would be a dream of mine.

Would you rather be able to teleport or read minds?

I would choose teleporting! To be honest, I feel like I need to say something amazing and historical that I’d do but what keeps popping into my mind is to have Belgian Waffles and explore the cities of Europe!

On a scale of 1-10, how much of a foodie are you and what are your favorites?

15/10. I love food so bad. It’s funny but when you find me in a bad mood, I would suggest to give me any little sweet thing, after that I will be the most lovely person in the world.  Haha

What do you not get about guys?

I can’t understand why guys are so against using makeup! I don’t see why makeup and beauty should only be promoted for girls. In Korea and much of Asia, it’s completely normal for guys to wear makeup and I think it should be accepted in many other cultures as part of freedom of expression. There’s nothing wrong with a guy who cares about himself and applying makeup and beauty products doesn’t make him less of a man.

Thank you for taking the time to answer our questions Hyemi. One question before we end, how do you define “sexy”? 

Personally, I think if someone cares about themselves (in both health and appearance) and is truly passionate about something, they can be sexy. However, it’s easy to say someone’s body is “sexy” without knowing how they act and think about themselves and other people.

Follow the beautiful Hyemi Yoon on



Images courtesy of Hyemi Yoon

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